Book release events are extremely important as a new author. I just completed two different book release events. Here is what I learned.
First and foremost, speaking from experience, make sure your books show up in time for the event. I just hosted a book release in Great Falls, Montana and had trouble getting the books to the event. They were lost in shipping. If you are going to do a book release party you should make sure you have the books there.
Each time I learn how to improve on these events. It’s a great way to connect with your readers. It is even a better way to connect with new readers. The most important thing for a new author.
The key is to make sure you have manageable events. Hopefully, profitable events. And for sure, each event needs to be an artistic success.
What is a manageable event? You need to make sure your room is a good fit for your audience. The right size and the right feel. If you are going to serve beverages or food, make sure you have enough. This can get costly if you are picking up the tab to be careful.
In order for your event to be profitable you need to manage all your costs. That includes your travel to and from an event. Will the event create enough book sales to pay for the event? These are important elements that need to be figured out before you commit to the event.
What is an artistic success? I consider this one of the most important parts of a successful event. Once you commit to the event, regardless of how many people show up, you need an artistic success. Everyone who does show up you want them to have a great time. Feel good about your book. You want them to walk away having enjoyed themselves so they will tell others.
One way to show your event as an artistic success is to post a lot of pictures.
Get out there and remember you are your best promoter of your work.